The question that dances on the lip of every business person is “How can I reach my ideal prospects and make more sales.” One of the major goals of every entrepreneur is to attract more customers and grow the business. Marketing remains the lifeblood of any business, as that is the avenue to grow the business. It is the platform to inform, attract and convince people on why they should go for your product. Even if you have the most amazing product or service, if people don’t know about it, then they won’t approach you to make a purchase. In recent years, technology has changed the face of how businesses operate, and this includes advertising. To be fair, digital marketing has been around for a long while, but it is now rapidly being incorporated into businesses. Traditional advertising media such as TV and radio is fast plunging into oblivion. Businesses now maximize digital media such as Facebook, Instagram, Pinterest, WhatsApp, Amazon and so many others to advertise their p...